Revealed: The TOP 6 words to use in an ad

Its crazy. Everywhere you go on the Internet, you see ads. Do you click on every ad you see? Of course not.

But, I’m sure you click on some of them, sometimes. What made you click on a certain ad?

Most likely it was clear, to the point, and it promised definite benefits to you.

Let’s first look at a bad ad. I’ll give you some examples.

Make money now.
Profit at home.
Start your home based business today
Get thousands of visitors
Money makers Inc.

They did not try to get the prospect to take any action at all. There was no benefit to clicking on those advertisements. They made a statement, or simply named their company. No one will click on an ad that just says a company name. You have to have benefits. That is key. The person needs a reason to click on your ad right now!
The following 6 words have provided me with the highest click through rates. These words work. If your ad is not
including one of these, or something very similar, your ad is not going to be getting as many clicks as you would like.

Here we go:

6. Unveiled or revealed – The use of these words makes a viewer think they may be missing something by not clicking on it. If they are interested in the topic of your ad, they are going to be clicking on this link. It adds a thought of “secretness” to your ad.

5. You – You must give the viewer benefits! If you are not talking to them, then they are not going to click.

4. Secrets – Simple word. Makes the viewer want to click!

3. New – Everybody wants something new. Combine this with FREE and you have a powerful ad.

2. Click here! – It is amazing how many ads leave this out! For almost any ad you NEED to put this as part of your ad. Just the act of putting these two words on your ad make people actually do it!

1. Free – This is the ultimate word. Just throw it in at the beginning or end of your ad and you can multiply your clicks. (when applicable of course!) Try using combinations of these words to make your ad have higher clicks. The more “good” words you combine together in a sensible way, the more clicks you will get.

Here are some examples of ads that have worked
for me:
“FREE report reveals new secrets on _________”
“NEW ebook unveils the secrets of______________”
“You too can profit in $500 in 14 days or less! FREE info!”
The more specific the information you relay in the ad,
the better your ad results will be.

Please realize the importance of a good ad. Let’s go through a hypothetical situation. You place an ad in an ezine with 5,000 subscribers for $20. 50 people click through to your ad (1% click through rate), and you get 3 sales at
$10 each. You make a profit of $10. Not bad, but not that great either. Consider this then: you write a better ad and get a 2.5% click through rate. This gives you 125 click throughs, and 7 sales for a profit of $50. See how a slight change in click through rate can turn mediocre profits into outstanding results?

I hope you see how important it is to write a good ad! Good luck!

Autoresponders vs. URLs: Who Wins?

Over the past few weeks I’ve tested sending visitors from ads directly to my site and also by using an autoresponder to capture email addresses for follow up.

I used the PPC search engine I sent 147 visitors directly to the sales letter page. This resulted in 0 sales, which is not what I expected. I did expect a couple sales, however this site is apparently not well suited to sales from a visitor viewing the site only once. I also believe that the long sales letter reduced the chance for a “quick sale.”

I then ran a solo ad in the KillerAd ezine, I again advertised only the URL of the website. This again resulted in 0 sales.

After these 2 failures I redid my campaign with a 7 part follow up autoresponder series. I again put ads out and placed another ad In the 5 days after the solo ad had run, I managed to pull in over 35 autoresponder leads. About 90% are from the ezine ad as the search engine traffic is beginning to flow.

So, you can see that I have a much better chance of making money with 35-100 leads then with none, which is what you WILL get if you send visitors directly to an affiliate page. You may make money, but you will receive NO subscribers. Promoting other sites without gathering email addresses first is the surest way to failure on the internet that I know of.

As you can see, promoting any business you currently have with autoresponders is the way to go. The other benefit to them is you can continue sending mailings out to those leads until they choose to go off your list. For example, if the subscriber is not interested in the product in the 7 part series, I can mail out separate offers which the prospect may be interested in.

6 Ebooks you should NEVER buy!

This is a new type of article I am doing for you. Instead of reviewing one product for you, I’ve got a list of 10 ebooks that you should never buy, for various reasons listed below. I hope you enjoy it and it helps you save some money.

6.. Ezine Ad Profits – – This is an older ebook by Jimmy Brown. When it was first released, it was top notch as it was up to date. This ebook tells you the supposedly top 35 places to place ezine ads. While some still hold true, many are outdated and some appear to not even be published anymore. One other thing worth mentioning is the ad writing tutorial that is included is VERY good. However, you will find many places offering this as a free ebook in return for subscribing to their ezine, so check around.

5. Million Dollar Emails – – A very popular book by Yanik Silver. It is a high quality ebook, however it is VERY easy to find this one for free if you look around. Many ezine authors have this as a free bonus for subscribing. Don’t spend your money on this when you can get it for free.

4. Autoresponder Magic – – Another very popular ebook by Yanik. You can find it for free extremely easily. How do I know? Because I offer it for free =) To grab your free copy, just click here.

3. Pay Per Click Commando – – Currently being updated, the old version is a solid introduction to Pay Per Click advertising. Don’t expect anything special and definitely don’t pay for this one. As a continuing trend, you can find this one for free from many places.

2. Affiliate Defender – – This one is one of my favorites, and its not really an ebook, but an easy to use fill-in-the-blank script. It allows you to cloak all of your affiliate pages so you don’t lose any sales. I use it all the time and it works perfect. Oh, by the way, don’t buy this one either. I’ve got it for you for free =) Click here to pick it up.

1. Mining Gold on the Internet – – The only product in this list that doesn’t have resell rights, this ebook is worthless. If you are subscribed to any other ezines, I’m sure you have seen all the copycat ads for this product that are shipped out every week in the form of solo ads. This ebook teaches nothing new about internet marketing, and is so over-hyped and over-advertised that buying this is a waste of time. I did purchase this ebook, but returned it within the 15 day period for a refund. Also, don’t expect to gain anything from the “$1,500 in 15 days” claim. I guarantee you already know about it. Save your money.

Newsletter Promote

Newletter Promote is a software package to make ezine promotion much easier It automates the process of submitting to directories, announcing your ezine, and blasting articles. In theory this product is very good. It does save you hours of time by giving you a list of everything available to promote your ezine to. The interface is easy to use as well.

I purchased Newsletter Promote when my ezine was first starting to try to get word out quickly about my ezine and bring in a bunch of subscribers. I used all of the methods in the software. The best part was the directories. The software really helped there by making the submission process so much easier. Unfortunately, many of the links to submit are broken which is really the story of this product as I’ll get to in a moment.

The worst part of this software is the submission of articles. There is a list of authors to send articles to – many of which don’t accept articles or publish an ezine anymore!

However, the most disappointing part of this software is the lack of results. I gained barely any new subscribers using any of the tools here. Even the directories don’t give subscribers. Directory listings are still good to have, possibly more for the link than anything else. The resources included are just too outdated to be of any use and your money is better spent elsewhere.

StartBlaze Traffic System Review

A couple months ago I gave a preliminary review of the Start Blaze traffic system. I showed its benefits to you because it had already started to boost my traffic.

Now I would like to update you on how this system has been working for me. I have been directing the traffic from the program to my main home page for this ezine, Marketing Ebook Reviews.

I am very happy to report that almost 1 in 3 visitors signs up for my ezine from this traffic! That is a 33% conversion rate, which is very good for start page type traffic.

The reasons for this high of a conversion ratio is that this start page traffic generator is almost entirely made up of internet marketers and home business workers, which is exactly who my ezine targets. Mark Joyner created this system and therefore it is designed to work. Even though Joyner has left the internet marketing busines, (and many are glad he did; let’s just say that many of his business practices were suspect) this system continues to work well.

I would highly recommend this system to anyone who is interested in increasing traffic to their site. (And if you are promoting something online, who doesn’t need more traffic?!)

So go ahead and check out Start Blaze for yourself. Its been profitable for me, I know it will be for you, too.

New Review: Perpetual Traffic Generator!

The Perpetual Traffic Generator is one of the most unique traffic generators I have ever seen. The idea behind it is simple, but effective. What it does is combine many of the Start Page traffic generators into one complete system.

The main part of this system is a unique script that is provided with the program. What it does is it simply runs from your desktop when your internet connection is active. It automatically rotates each of your start page programs in a browser window every 30-45 seconds. The best part is it does all of this while you are away from the computer. If you can leave your computer on at night for the 8 hours or so you sleep, you can rack in about 480 hits to your site!

Plus, you can customize the ebook and resell it, with your start page referral links in it! So as people get the book from you and start leaving their computers on, you can begin to bring in some massive traffic.

Everyone needs more traffic and this is one of the most effective, smart, and time efficient resources I’ve ever seen. The one downside is that it can be tough to setup the script. Many people will be able to figure it out, but some might need that extra little bit of personal attention to help them get it going.

Affiliate Defender Software

Many of you may have heard of Jimmy Brown’s software, Affiliate Defender. If you haven’t, then you are in for a treat. This software is an absolute REQUIREMENT for doing any kind of affiliate business on the Internet. What it essentially does is protect your affiliate links completely from anyone replacing your affiliate link with theirs. This is especially true for those ClickBank links.

Just how much is this software worth? Well I have seen actual tests done where 20% of profits were lost due to not having the affiliate link cloaked! With affiliate link cloaking now so easily available, there is no excuse for you to not receive 100% of all affiliate commissions you earn. If you are making 4 affiliate sales a week, then using this software is going to give you at least 1 more a week! Talk about an easy way to increase profits!

I’d also like to point out one aspect of affiliate link cloaking that is not always talked about. When you place an add with a cloaked site, your link now advertises your domain! For example, instead of They will see something such as Consider this then, if a visitor likes what they see on the affiliate page, and they take a look at the URL in the browser window, they just might remove the “affiliatepage1.html” and head over to your home page! If you have another product sold there, your commissions can increase even more!

After all that information, I’m sure you realize you can’t be without Affiliate Defender software for another minute. And I totally agree with you, you must start using this right away. The only thing holding you back might be its cost. Well, if you like you can go purchase it for $34.95 on numerous websites. Just type in “Affiliate Defender” into Google and you will get tons of sites that sell it.

However, I know funds might not be available for it now. (perhaps your commissions are being stolen?!) So I have arranged for you to get it for FREE. Yes, totally, completely free. Download it here.

Gary Shawkey’s Secrets Reviewed!

Gary Shawkey’s Secrets is perhaps misnamed – it has nothing to
do with the person of Gary Shawkey! He is only the interviewer
of this ebook, with the interviewee being Brian Garvin who I know
many of you have heard of. If you haven’t then just know that he
is one of the most successful if not THE most successful internet
affiliate marketer in the world.

The course begins with Brian detailing how he started making
money online – which of course is veyr useful since he provides
a model to follow which has been very successful.

One of the best parts of this beginning part is the extreme
detail Brian goes into. It really is amazing. He lists out very
definite steps for placing ezine ads for example. He gives a
simple step by step plan for making money in ANY program.

The guidelines for promoting a program, especially via ezines,
is really above and beyond anything I’ve seen. Brian really shows
what actually works.

The next section deals with “newbie” questions. If you are new
to internet/affiliate marketing, I really believe that you cannot
miss this part. Brian lays out so much valuable information here
its simply jaw-dropping.

What really surprises me in this ebook is the lack of hype and in
its place the amount of genuine information. This is not a short
ebook, however it has more useful information on affiliate
marketing than anywhere else.

If you are looking for a step by step action guide to making
BIG money with affiliate programs, than Brian’s program cannot be beat.

The Whole Truth and Nothing But the Truth – by Stephen Pierce

This is an ebook with a little over 200 pages of pure information. This ebook was released December 1, 2002, so it is very new. All of the information is extremely up to date, you will find no references to outdated sources.

The first fourth of the ebook concentrates on debunking popular internet myths, including the mass psychology that is happening which you may know nothing about.

The next part discusses the truths about ezine advertising, and owning your own opt-in list.

After that comes a significant section on how Stephen brings in over $30,000 a month. It details how he brought in $47,000 selling 965 copies of an ebook in 49 days. He shows you the letters he used and exactly how he did it. He then goes into the best way to bring in consistent income every month.

The next part is the best in the entire ebook. He shows you how to get top 10 search engine rankings (primarily in Google!) completely ethically and effectively. There is a template included which you simply type in your keywords and phrases and you get a search engine customized page. (Which by the way has been proven to work every time for top 10 positions in Google)

Now Smart Pages have received a lot of talk. Some people report that their sites have been banned for using them – others report fantastic results. This is one of those things that you will need to try for yourself. It may work extremely well for you, or it may result in your site being banned from Google. You have been warned.

The last part of the book has some miscellaneous tactics that are quite effective and I am already seeing results from them.

One of the bonuses is Stephen’s personal reviews of about 70 of the best internet marketing ebooks, private sites, and software. Although his reviews are short and don’t really go into depth, they give the thumbs up or thumbs down for many of the big name products. Some of the products are so old that no one should really be considering purchasing them anyway, but he has reviews for basically everything he owns. The other good point is that I have not reviewed many of the products in this ezine that he has. These reviews are a perfect complement to the reviews you get here that are of new products. He covers every big name course in one book.

Overall, I highly recommend this ebook as it gives everyone a full update on the current internet marketing scene, and the search engine template could be worth its weight in gold. You can check out the Whole Truth here.

Amazing Formula by Marlon Sanders Reviewed!

The Amazing Formula by Marlon Sanders was the first ebook I ever purchased. It is located at

Let me go through the good parts of this ebook first. The section on sales letters is very good. Primarily because Marlon himself is so good at it. His sales letters are worth a read simply because they are so effective and you can pick up ideas from them.

Marlon also details specific examples of how people have made it big, although I would have to say these are out of the range of a normal person.

The entire ebook gives a solid basis in Internet Marketing without the fluff for sure. There’s definitely no BS in this ebook.

Now for the not so good parts:

First, this ebook is old. It has been updated but the basic content is the same. Everything on the Internet happens at lightning speed and things must be current to keep up. Banner advertising is mentioned as being highly profitable, however you would be hard pressed to find someone today using banner advertising extensively and profitably.

Overall, the examples are just too out of whack with what a normal person could really accomplish. I believe you should hold out on this ebook unless you are really ready to start writing your own sales letters.

The final thought I have on this product has to do with the 100 pages of testimonials. That is for sure a lot of good comments, and all of them are “real.” That is, they are from real people who have purchased the product. They are not necessarily true statements on behalf of the person who wrote them. My reasoning for this is, 2 weeks after you order the product, you get a follow up email which offers you a free product (not available elsewhere) if you, in return, send them a testimonial.

Please note that this is what happened when I purchased it, and it could change at any time how they operate this.

Now I would have no problem if 2 weeks later they simply asked for a testimonial. But, unfortunately, I believe the offer of a free product has people simply making up a simple comment to get the free info. I also believe that the vast majority of the testimonials are from people who have barely begun to use (if at all) the things mentioned in the ebook. 2 weeks is hardly enough time to see results for most people.

My only point with the testimonial part is to help you realize:
1) How they got so many
2) How they could be misleading