Over the past few weeks I've tested sending visitors from ads
directly to my site at http://www.e-business-center.com/report.html
and also by using an autoresponder to capture email addresses for follow up.
I used the PPC search engine http://www.GoClick.com
(which I recommend) I sent 147 visitors directly to the sales letter page. This
resulted in 0 sales, which is not what I expected. I did expect a couple sales,
however this site is apparently not well suited to sales from a visitor viewing
the site only once. I also believe that the long sales letter reduced the chance
for a "quick sale."
I then ran a solo ad in the KillerAd ezine, http://www.killerad.com
I again advertised only the URL of the website. This again resulted in 0 sales.
After these 2 failures I redid my campaign with a 7 part
follow up autoresponder series. I again put ads out on http://www.GoClick.com
and placed another ad with http://www.KillerAd.com
In the 5 days after the solo ad had run, I managed to pull in over 35
autoresponder leads. About 90% are from the ezine ad as the search engine
traffic is beginning to flow.
So, you can see that I have a much better chance of making
money with 35-100 leads then with none, which is what you WILL get if you send
visitors directly to an affiliate page. You may make money, but you will receive
NO subscribers. Promoting other sites without gathering email addresses first is
the surest way to failure on the internet that I know of.
As you can see, promoting any business you currently have with
autoresponders is the way to go. The other benefit to them is you can continue
sending mailings out to those leads until they choose to go off your list. For
example, if the subscriber is not interested in the product in the 7 part
series, I can mail out separate offers which the prospect may be interested in.
Brendan Conroy is the owner of http://www.marketingebookreviews.com
where you can subscribe to his ezine, Marketing Ebook Reviews, and receive
reviews of marketing products before you buy.
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over your cash?
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